The publication on “ITC e-Choupal: Innovation for Large Scale Rural Transformation: A Success Story“ embraces useful information on several important aspects of ITC’s initiative on e-Choupal: (i) a farmer’s experience on benefits of e-Choupal, (ii) challenges of Indian Agriculture, (iii) ITC’s strategy for sustainable and inclusive growth, (iv) ITC Choupal integrated rural development strategy, (v) ITC e-Choupal providing information, knowledge and quality inputs and expanding market access, (vi) supplementary income generation through livestock development, women’s empowerment, and vocational training, and (vii) augmenting natural resources through watershed development and social and farm forestry.
It is expected that this publication will be immensely useful to the policy makers, planners, researchers, extension officials, farmers and farming communities and other stakeholders.
